Tuesday, 12 March 2013

Steven Mark Olschwanger's Banner Ads for Medias

Steven Mark Olschwanger is an expert when it comes to selling banner ads for major Medias. Steven Mark Olschwanger takes the common sense approach that it doesn’t take 6 months to see if a banner ad will work for an Advertiser. It should only take 2 – 3 months as long as you target your audience properly. A good starting amount of impressions for an individual city should be 100,000 – 150,000 monthly impressions.

The creative portion of the banner ad should stand out and be inviting for a User to click on the banner for more information. Steven Mark Olschwanger believes you should limit the amount of banner ad sales in a given topic. Banner ads should never be run below the fold unless the website is geared with educational information that goes down the entire page. Many advertisers run ROS or Run of Site to get the best rate when many of their banners will run below the fold and does them no good.

Steven Olschwanger states to make sure to line up your target audience with the area the site is attracting Users. For example if you are trying to attract people for Dental Implants make sure your target audience is an older demographic with expendable income as you will find even if you have insurance it will not cover most of the high cost.

Steve Mark Olschwanger is considered to be an expert on generating new banner ad revenue for newspaper, television, and radio websites.

No comments:

Post a Comment